With a deep love for reality television, I’ve always been obsessed with everything from the producer’s point-of-view. Even from a young age, I always wanted to know HOW something was made–how did that super bowl commercial make the cut or how did that brand make us fall in love with it? I thrive not with just providing the creative direction for your brand (i.e. dressing it up in a suit and tie) but with getting my hands dirty, and poking behind-the-scenes to navigate all the little details or obstacles right alongside you.

Breaking that fourth wall allows me to authentically understand what is working for you and identify the areas of improvement to optimize your business, acting as your Brand Consultant and Creative Director partner along every step of the way. l like to think with both sides of my brain–not only identifying, planning and scheduling your needs but also then passing the baton to myself to create, design and produce your brand’s entire set of creative (like if an Account Manager and Art Director had a baby, that’s me!). No matter what phase you are in the process, whether it’s a new concept ready to be developed, a fresh product ready for launch, an existing brand that needs a new direction or a tired one that needs to be told how to freshen up–I’m a pro at jumping in to help wherever and however it’s needed.

With over a decade in the industry, I’m armed with experience working in both in-house marketing teams and full-service advertising agencies. I have experience working on a range of branding and development projects, creating immersive campaigns, building integrated websites, designing robust packaging systems, crafting content calendars, developing brand strategies, marketing plans and briefs and so much more.

I am looking to make connections, bring brands to life, create projects I’m proud of and bring creative insights to your business.

So don't be shy. Let's get in touch!

MEET BRI

Briana Romancier for Fourth Wall Creative, at desk working on creative project
Briana Romancier Signature

Specialties & Services

  • Brand Development

    We’ll deep dive into your business to build your brand identity, positioning, direction and assets including naming, logos, taglines, voice, graphics sheets, branding, brand books, presentation decks, and everything you need to hit the ground running.

  • Digital Design

    Conceptualizing, auditing, designing and developing digital marketing materials including websites, e-commerce, email newsletters, automated journey emails, social content creation, strategy and ads and internal or external UI/UX development.

  • Collateral Design

    Need printed assets for your brand? Planning the direction and design for your event? We’ll tackle everything from event signage and displays, print and environmental ads, invitations, stationary, environmental custom design, book and magazine layout and illustrations.

  • Packaging Development

    We’ll bring your product to life with market research, vendor relations and printing management from individual label/box/carton/tube design needs, and full brand packaging systems, to PR and promo box sets, and custom co-branded collaborations.

  • Brand Strategy

    Take a pause on your creative development and think through your brand’s direction and future strategically with branding workshops, target audience reviews, investor pitch decks, analytics and competitor analysis, annual marketing plans or a custom deep dive into your brand.

  • Creative Direction

    I’m a pro at managing and leading the creative direction for immersive brand launches from strategy to design to implementation including partnering with outside teams, providing direction and management for a shoot, campaign, or project, no matter the scale.

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Our Extended Team of Professionals

Looking for something outside the creative scope of Fourth Wall Creative? With an extensive network of consultants, partners, vendors and talent at our fingertips, just say the word and I’ll tap into our resources while continuing to act as your project manager, spearheading and moving the project forward with these other key marketing and creative professionals, as you need them. It’s like a Build-A-Agency, curated just for your needs when you need it, (without the overhead).

  • All creative services (listed above) can be done in-house here at Fourth Wall Creative. That includes branding, brand management and development as well as digital, print, packaging and environmental design and creative project management throughout our journey together for $100/hour. Creative packages and retainers are available with full project estimates.

    For larger-scale Brand Strategy or Creative Direction for your campaigns, proposals, marketing strategies, or market research projects, services start at $150/hour.

    Tell me a little about your project and contact me to get started on your custom proposal.

  • Depending on your need, most websites can be built on platforms like Squarespace, Wordpress or Shopify, which I can build and design here in-house. A developer can come in for any additional customization or coding needs, whether it's a third-party plug-in, app connection, booking engine, animation need or truly anything you can dream up! I will work as your project manager, outlining and designing the needs for the developers. I’ve worked on hundreds of website and have a great connection with digital strategists to bring in for consultation and work as needed to optimize and customize your sites, for $100/hour.

  • You'll see I always gives you headlines and copy directions or outlines to get started for your digital or print design needs, but I leave the details to you–the expert for your industry and brand. If the words aren't flowing, I can suggest the perfect copywriter to craft your full website, product packaging details, customize your brand presentations, or anything you need starting at $50/hour.

  • Need a photographer to build out your content library or cover your event? Need some headshots for your new consulting website? Looking for content creators to showcase your brand on social? Depending on your region, style preferences and need we can recommend, and even facilitate, art direct and help plan your photoshoot.

  • Need a video team, crew or man on the ground to feature your brand? Depending on your region, style preferences and need we can recommend, and even facilitate, art direct and help plan your video shoot.

  • Included in your creative services, I will set you up with best practices for optimization when it comes to design and your website setup, and making suggestions for your overall online presence. If you’re looking for a skilled copywriter to work in keywords or optimize what you already have, or a talented digital strategist and SEO expert can perform a website audit and make sure you’re stacking up to the competition and provide suggestions along the way, for $100/hour.

  • Once you have your branding locked and loaded, we need to design you some custom merchandise to showcase it, advertise it and create value for your customers! Work with our trusted Merchandise Consultants to help find the right vendor, product, delivery and price tag for your need, guiding you through the entire process until you have it in hand for $75/hour.

  • Get support writing press releases, fielding media inquiries, creating events and inviting press, writers, bloggers, photographers, content creators and more. Let's get a PR expert in all things media on the case, starting at $75/hour.

  • Social media is everchanging and it's hard to keep up. Leave it to the experts to build your content plan and social media strategy and even manage your online community with a social media manager on retainer. Within Fourth Wall Creative, we can create content and assets for your reels, stories, videos, blog content and build out your brands’ entire content calendar for $100/hour.

  • Looking for a travel influencer to recommend your hotel? How about a coffee pro to review your latest roast? No matter the niche, there’s a expansive list of innovative content creators to tap into. Included in your creative services, I can help recommend a match made in heaven and manage and negotiate the timeline, deliverables and budget to work for everyone.

  • Printing and production is included in creative services, even if you need specific installations, vendor relation assistance, or a Pantone color checked. I will always provide that extra support to get that high ceiling graphic wallpaper installed for your lobby or custom glass bottle designed for your distillery, rest assured I’ve got you covered and will find a way to bring you a creative solution or find an expert who can guide us through that unique production process.

A little about me…

Favorite Beverage of Choice:

Favorite TV Show:

Death Row Meal:

On the weekends I’m…

If I wasn’t a Creative Director, I’d be an…

When no ones looking you’ll find me…

Favorite place to be:

Most on-brand thing I’ve ever done:

Industries we love working with:

  • Hospitality & Travel

  • Food & Beverage

  • Beauty

  • Retail

  • Technology

  • Health & Wellness

  • Events, Festivals & Entertainment

  • Manufacturing & Fabrication

  • Law & Financial Services

  • Small, Startup & Local Businesses

  • Celeb-Owned Brands

  • Agency Collaboration

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LET’S GET INTO THE NITTY GRITTY

BRI ROMANCIER

Ready for the spiel? I began my career at an in-house corporate environment, transitioning then to a small local advertising company, then a medium in-house hospitality marketing team, and finally leaping out on my own after 10 years in the creative industry. Point is–I’m well-rounded and have covered a lot of ground, industries and projects along the way, okay?

EXPERIENCE

Creative Director/Owner Full-Time for 1 Year+ Part-Time for 10+ Years

Collaborate with clients, agencies, and brands directly to review, guide and lead the creative direction and provide insight and build systems to help maintain, build or launch their business. I use my 10 years of industry experience working with agencies, in-house and consulting positions to be able to meet my clients where they are and provide creative services including branding, digital design, collateral design, packaging development, brand strategy and of course overarching creative direction by the hour, package or retainer. With the ability to break the fourth wall on all things marketing, I can begin, jump in or finish their project to completion, often handing over the keys to maintain these systems and optimize our work together, awaiting each phase as they level up and need more support. I continuously act as their internal Brand Consultant and Creative Director to help systemize their work and optimize their promotion, communication strategy, partnership relations, and design systems along the way so they feel confident and focused running their business.

Senior Brand Manager 3 Years

Coastal Collection of Hospitality Businesses including: Pelican Brewing Company (4 locations), Headlands Coastal Lodge & Spa, Inn at Cape Kiwanda, Hart's Camp, Open Nest Vacation Rentals and Stimulus Coffee + Bakery

Responsible for designing, directing, and growing the brand and marketing vision, assets and output across all of the 7 unique brands and properties within the Family of Companies. I hired, built and managed the internal marketing team and closely collaborated across operations and development teams to execute the overarching vision, and manage external vendor and partner relationships. I led and produced the brand visuals and communication points for each entity (including all web, email, experience packages, blog, social, environmental, campaign, print, packaging design systems, etc), providing overall vision and creative direction to new content shoots produced across campaigns, new project builds, new brands, and determined overarching content calendars and rhythms needed to maintain and grow each brand audience. I assisted the Senior Leadership Team with marketing strategies, brand and business direction, and was responsible for creating yearly marketing plans with detailed guest experience flows, pitches for new retail space, campaign directions, routine competitor and customer analysis, to help guide the creative direction.

Brand Manager / Graphic Designer 5 Years

As I rose to the Brand Manager position, I combined my designer focus with my project management ability to lead the client relations and work output while creating directly and collaborating within the agency to produce their full scale of hospitality brand and promotion work, as it came. Understanding the client's full scope of work allowed me to predict upcoming needs and maintain consistent brand messaging and visuals to ensure the right assets were being created, shared and promoted at the correct time. I also regularly met and presented to the clients ownership and senior management teams to maintain connections, monitor progress and deliver fresh creative concepts. I provided art direction and insight during the planning process, then organized, coordinated and produced visual materials for these services. This often included branding development, creating packaging and labels, building vendor and partner relations, print and environmental pieces for the overall guest experience and designing and producing websites, email and social digital assets to see our campaigns through from start to finish.

Graphic Design Intern 1 Year

As the creative intern for Fred Meyer’s customer communication department, I was tasked with curating, designing and executing the entire Holiday campaign. I worked within their creative approval process to submit, make changes, review mockups in store, work with the production team, craft guides and help create all of the 200+ assets and visual displays needed for over 50 Fred Meyer stores, making sure they landed with plenty of time for instruction and assembly. Throughout my internship, I also shadowed other buying, planning and marketing departments to understand the full scope of retail operation within the business as well as assist my Creative Director manager with photoshoot planning, casting calls, food styling, model selection and showcased and presented my entire collection of work to the key stakeholders at the end of the internship.

SKILLS & EDUCATION

Portland State University

Bachelor of Arts 2011-2015

Major: Graphic Design | Minor: Marketing/Advertising

Study Focus: Communication Design, Branding, Print & Interactive Design, Editorial Design, Illustration, Typography, Digital Design, Advertising & Marketing | Overall GPA: 3.89

Program Knowledge

Adobe inDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat Pro, Wordpress, Squarespace, Shopify, Woocommerce, Campaign Monitor, Constant Contact, Active Campaign, Meta Creator Tools, All Social Platforms, HTML, CSS, Canva, and Microsoft Office

You know me, now it’s time to get to know you…

Let’s get started on your project! Fill out the contact form and we can get started with a consultation call to discuss your brand.

  • “Bri is an incredibly talented designer and master brand builder. She excels in designing and building brands from the ground up with the end consumer in mind. Fourth Wall Creative is unique and a tremendous asset to any company because Bri also understands and excels at bringing the brand to life through marketing and communications plans. She can play in both the creative and analytical side of the brand, which leads to creating impactful creative and marketing that connects with the target consumer.“

    - Natalie Fields, Senior Marketing Manager at Care Access

  • "I worked with Bri on our company's re-brand which included graphic/logo work and a complete website build. She was thoughtful in her discovery phase, asking thought provoking questions. She communicated promptly and thoroughly throughout the process, and the final results were beyond our expectations. She goes above and beyond what you'd expect from a design agency. I have seen her work around brands in Oregon and am proud to be in her portfolio."

    - Andy Elliott, President of Spectrum Prototype

  • “Bri brings focused enthusiasm to the team! It is clear when starting a project that she has done her research. She encourages original ideas and allows the space for ideas to be thought out authentically, while magically keeping the team on track. I worked with her and her team for a product campaign - I learned so much, we churned out a remarkable number of assets, and it didn't feel like work. Bri brings out the best that people have to offer, and will be successful on any team on any project.

    - Cat Wiest, Copywriting Manager at Yakima Chief Hops

  • “Bri was very easy to work with and guided us through the process from concept to print, was highly responsive and quick with turnaround, set us up with a great printer to get our cards made, and she takes direction like a true professional. The company management was impressed. All-around Fourth Wall Creative is great to work with, and we will be using her again in the future”

    - Morgan Christensen, Senior Proposal Manager at Brightworks Sustainability