So, how’s it all work anyway?

You’ve learned about me, seen my work, now let’s take a peek behind the curtain and see how the magic is made. Browse a selection of pre-set packages for the most popular services, or explore an extensive range of creative services to cater to your specific needs and customize by the hour. Not sure what to expect? Get a rundown on the process of working with Fourth Wall Creative, learn about the extensive list of professionals I collaborate with, our favorite tools of the trade and most frequently asked questions.

All Creative Services

Looking for something a bit more tailored to meet your brands’ needs? Check out Fourth Wall’s à la carte options, with creative services starting at just $100/hour and retainer options buildable to you. Reach out and I’ll provide a detailed estimate for your project before we get started, get your approval, and dive into the creative process outlined below.

Branding

Ready to create the visuals for your brand beyond just the sketch on your notepad? From simple small business branding projects building out graphics and guides to hit the ground running with ease all the way to extensive large scale rebrand projects with months of development, focus groups and giant brand books–no matter the project scale, I have the experience to bring your vision to life.

Print Collateral

Got your branding done but need updated collateral to match your new vision? From traditional stationary to marketing materials to retail signage and all the print ads and billboards in between, it’s important to have your brand essence, tone and voice relayed through all of your customer touch points and deliverables. Let’s get you up-to-date and explore the open-ended world of print to create unique and custom solutions to convey your brand consistently across both the digital and physical world.

Social Media Content

From daily posts and content calendars to paid ad strategies and influencer programs, I’ll help you navigate the ever changing world of social to help optimize and create content on-target for your brand focus. We can take it all off your hands with monthly retainers to build out calendars to track your promotions and brand focuses strategically and provide daily community management. I can build out your paid ad campaign content and strategy behind it or build and manage an influencer program to reach your target audience down to the detailed geo and psychographics.

Book & Magazine Design

Have a coffee table book you need laid out for press? A portfolio you’d like to put together to showcase your work? Or maybe your draft recipe book coming to life (this is my dream, so please let’s do it!), working on print layouts is one of my favorite fundamentals of design, let me be your partner in creating your final piece to celebrate and showcase all of your hard work.

Package Design

From beauty to beverage, every product has something in common– it needs to be packaged up to get it in the consumer’s hands. With an extensive background in label design, working with R&D teams on new product development and large network of printers and vendors to bring it to life, we’ll take it from concept to reality and create a system to easily grow as each new product is introduced.

Website Design

We can discuss the right platform and solution for you and go full custom large-scale build with a team of developers or as simple as a one page site with your latest events at-a-glance. I design and build websites to grow with my clients, meeting them where they are and identifying our path forward for efficient development, and optimizing the UI/UX for the entire customer journey.

Event Collateral

Festival? Extravagant Dinner Party? Charity Event? Brand Hosted Event? Wedding? Let’s create a cohesive experience from start to finish for your guests. I can assist with creating the custom invitations, connecting you with PR teams to invite media and influencer guests, creating all the signage and experiential 3D displays needed and even the website to make sure they have all their FAQs and RSVP details at their fingertips. Let’s make it look easy, but plan out every detail so you feel confident hosting your experience with event materials to back you up.

Email Design

Emails are one of the best ways to reach customers–they’re committed to your brand and have literally signed up to receive information–the perfect audience to start growing relationships with. Reach them through scheduled (weekly or monthly) email campaigns that we can map out with content calendars to time messaging and promotions accordingly. Or, through automated customer journeys that we can segment and reach them based on their previous brand interactions for pre or post purchase custom emails, straight to their inbox.

Environmental Design

Have a new space you need designed to match your brand? An interactive element, wall, display or 3D custom production design needed? Let’s tour and dream up the space, together! With experience producing large-scale signage and custom branded interactive, artistic and experiential pieces (wallpaper, lobby spaces, vehicles, etc) we can mock it up together to visualize the experience and find the right design and producer to partner with to bring it all to life.

Presentation Deck Design

I’ll meet you where you are – from an outline to a plain powerpoint to a deck that just needs some custom graphics, charts and branding applied. Whether you’re looking for a designed brand deck to get investors for your brand or a pitch proposal to potential new clients. I’d love to dive in and work on your annual marketing plan, an analysis on how to best optimize a current marketing vehicle, research for your new product development or analyzation of your current audience – let’s go beyond just making it pretty and let’s get our hands dirty digging into the research and insights.

Brand Audit

Not sure where to start? Perfect! Let’s take a detailed audit of your brand specifically where you’d like or review the entire online and physical presence. Let’s dive into your analytics, performance, customers and services to help provide you with a detailed review and suggestions moving forward. Whether you just need to clean up your voice on your socials, or need to optimize your site’s performance we’ll provide some fresh perspective from a third-party to collaborate with you to decide your brand strategy and navigate where you want to go and how you want grow.

Vendor Relations

Building connections with your vendors and partners is key to long-term operating success, but it’s hard if you don’t speak the same language. Let me translate the vision to the printers, production teams, product designers or your manufacturers so we can compare notes to get you your dream result. Whether it’s the finish or material of your packaging, navigating a custom tube manufacturer, color matching the PMS of your product, needing a revised layout for a new mechanical template, or making sure your co-branded product is up to both of your standards, I’ll handle the vendor communication so you can sit back and watch the show.

Brand Collaboration

Facilitating a brand connection is tricky, usually starting with the “who does what?” and “where do you start?” questions from the get-go. Whether I work with one or both parties involved, let me be guide you through the creative process and act as your in-house brand manager to make sure you both maximize the partnership by reaching new audiences and growing your exposure. With experience facilitating everything from the research, product development, mockups, final design and production, let’s make a product you’re proud of and have fun doing it.

Brand Strategy

Take a pause on your creative development and think through your brand’s direction and future strategically. I can facilitate immersive branding workshops to guide your leadership team through the process of identifying your brand’s direction, vision and strategic growth opportunities. We can do a deep dive analysis on your current target audience, reviewing consumer behaviors and building personas to help align on who the current customers are vs. who you may want them to be. Or, I can build out cohesive investor pitch decks, create annual marketing plans or analyze how you stack up against your competitors.

Brand Management

Brand management is that fusion between graphic design and account/project management, which translates to–I can think with both sides of my brain and not only create the custom design work, but also organize, manage, systemize and build creative briefs, timelines, plans and more to help fuel and supplement the work itself. This allows me to not just be your design partner, but lead with more of a cohesive approach–predicting and planning the brand’s upcoming needs and growth opportunities, while also creating for it. Let me act as your in-house brand manager to guide your brand’s creative process and execution.

Creative Direction

As a creative director, this is my sweet spot. I love managing and leading the overall creative direction for your brand that encompasses all of these creative services, so you don’t have to. I have experience leading immersive brand campaigns from strategy to design to implementation, collaborating with other account and creative teams along the way, and providing the overall art direction, styling and planning for a photo or video shoot, new product launch or latest brand project – creating a cohesive vision across all of your marketing deliverables and always on-time, on-brand and in-style.

Featured Creative Service Packages

Not sure how to get started? Choose from Fourth Wall’s most popular packages to kick off the creative development for your brand (plus, you’ll even get a deal while you’re doing it). Simply review the details, submit a package request, and we’ll get the conversation going! Looking for something a bit more custom? Check out the vast array of creative services available by the hour or retainer below.

BUILD A BRAND

With the Build a Brand package you’ll get the key essentials to takeoff your business. This starter pack includes:
- One Consultation Meeting with pre-set questions sent prior so we can dig into your brand concept, product or service, competitors, customers and short and long-term goals
- First Round of Logos with three distinct directions and variations to review
- One Round of Revisions to finalize details of your logo, along with all colors, fonts and graphics
- Final Logos, Fonts, Colors, Graphics filed, labeled, exported, packaged and ready for use
- Final Graphics Guidelines featuring guides on best practices and how to utilize these assets
Branding is one of my favorite ways to bring my clients' vision to life. With hundreds of logos under my belt I wanted to create an affordable package for small businesses to kickstart their brand. This complete package will guide you through the creative process and make it easy to hit the ground running.
Check out some of my latest logo work in the featured branding collection.
Build a Brand Package - $850
Additional creative services are available to extend work beyond the package deliverables at $100/hour

Collection of digital illustrations related to online training and learning, including icons of video tutorials, course modules, a computer screen, and training labels.

LET’S GO LIVE

With the Let’s Go Live package you’ll get the perfect digital presence that includes:
- One Consultation Meeting with pre-set questions sent prior so we can efficiently dive into the work you’ve done so far, your existing branding (new branding is not included as part of this package), details around your product or service, website preferences, review your current customer and short and long-term goals
- First Round of Website with up to four custom designed pages built with placeholder copy outlined and stock or brand photography (if supplied), all hosted and managed on Squarespace
- One Round of Revisions to update overall layout and any imagery, text and details with up to four hours of edits included
- Final Website with edits and revisions applied, and complete admin access
- One Training Session on your new Squarespace site to officially pass over the keys for you to add, maintain or update your website, when you need it
Getting your website off the ground is hard when you have to focus on keeping the business running. This package is perfect for those small business owners that need the legitimacy without the hassle. Let me take it off your hands and start building your online presence with a custom four page designed site, ready to go on Squarespace. With your training you’ll be able to edit your own site as you need, or tap back into Fourth Wall Creative in the future to build out a new page, service or a full new phase to grow your product or service.
Check out some of my latest web work in the featured Squarespace Website collection.
Let’s Go Live Package - $1,350
- Plus, the Squarespace Annual Subscription (around ~$200) and Domain Purchase (around ~$20)
Additional creative services are available to extend work beyond the package deliverables at $100/hour

Icons related to digital design and printing, including a video chat, a laptop with a 3D model, color swatches, a color palette, and printing equipment.

MONTHLY CONTENT CALENDAR

With the Monthly Content Calendar package you’ll get the key essentials of promotional brand content for the month including:
- One Consultation Meeting to discuss your brand in detail, and review current service offerings, any existing content to utilize, and short and long-term goals to begin to brainstorm monthly “key focus” topics
- One Content Outline with monthly topic ideas, industry research, a key focus selected and a monthly calendar to outline each post and timing, with an additional touch base to review as a team before starting creative
- One Monthly Blog Post featuring your key focus with collaborated copy finalized, you’ll provide the first draft (or can utilize a hired copywriter or AI support) and I’ll provide the copy outline, visuals and graphics, edits, SEO review and final upload
- Two Email Campaigns highlighting your key focus, scheduled and ready to send to your audience in your preferred email platform when given access (mailchimp, constant contact, squarespace, etc.)
- Four Social Assets promoting your key focus and traffic to the blog, with a mix of static and video to utilize strategically throughout the month on all platforms when given access (best platforms for you are determined in content outline)
- One Monthly Recap highlighting the performance stats and analytics review
When you’re so close to your product or service, sometimes it’s hard to figure out what, where and how to communicate the latest to your customers from your brand, without a little help. Leave it to me to create your monthly content packaged up nicely for you to share with a clear calendar so you know how and when to promote your brand without the extra thought so you can stay focused on operating the business.
Check out some of my latest content creation work here. Will share detailed content calendar examples from other clients upon request.
Monthly Content Calendar Package - $1,650 per month
Ongoing custom retainers available once relationship and deliverables are established. Additional creative services are available to extend work beyond the package deliverables at $100/hour

Collection of six icons representing online communication and digital marketing, including social network connections, computer screen with web pages, mobile social media app, calendar with check marks, email on mobile device, and data analysis charts.

YOU’RE INVITED

With the You’re Invited package we’ll create the perfect invitation set for your big event including:
- One Initial Meeting to discuss the vision, and review your style inspiration, color palette, visuals and any design preferences
- First Round of Invitations with two distinct directions and variations to review and choose your favorite design that can include up to 3 stationary elements (Invitation, RSVP or details card, Envelope, etc.)
- Two Rounds of Edits to apply your feedback, proof and prepare for print production
- Vendor Relations to identify the perfect printing solutions for your custom design and submit your order with confidence
Picking a standard design from the sea of galleries is always an option, but it’s often the wrong size, paper, layout or doesn’t have all the details you want included, so why not add a custom touch for your special day? I love creating invitations for galas, dinners, charity events and weddings (I even loved making my own!). Working with couples and teams early in these planning stages of the event helps provide context and creative direction and give clarity and vision for all of the other decisions to come.
Check out some of my latest work in the wedding invitation collection.
You’re Invited Package - $550
- Printer and production cost not included
Additional creative services are available to extend work beyond the package deliverables at $100/hour

Three digital illustrations depict social media management, data analysis, and computer design work. The first shows interconnected user icons with play buttons, the second displays a computer monitor with design tools, and the third presents a presentation board with a rising graph.

DECK IN A DAY

With the Deck in a Day package we’ll turn your presentation outline into a fully fleshed out deck, ready to go including:
- One Initial Consultation Meeting and periodic check-ins throughout the day to discuss your current presentation - whether it’s an outline or plain deck to determine a game plan for how to best work together and utilize my creative insights for the day
- 8 hours Exclusively on Your Project designing graphics, charts, graphs visuals and styling your entire deck consistently. This time can also be utilized to help organize your flow, strategize on content, gather industry research, compile customer data and more! ***These hours can be used all at once for the day, or broken up over agreed upon days
- One Final Presentation with edits and revisions applied, animation styled and built on your preferred platform (Powerpoint, Canva, Slides, Keynote, Exported Designed PDF, etc.) ready to present to the world
I’ll meet you where you are – from an outline to a plain powerpoint to a deck that just needs some custom graphics, charts and branding applied. However, keep in mind, the more you have flushed out, the more we’ll be able to do, optimizing my time for strategic design and support. Whether you’re looking for a designed brand deck to get investors for your brand or a pitch proposal to potential new clients, or even working on your annual marketing plan, a deep dive on how to optimize a current marketing vehicle, research for your new product development or analyzation of your current audience – you’ve got me for the whole day to work out the kinks.
Check out some of my latest deck work in the featured Brand Strategy Deck collection. Just ask for the password.
Deck in a Day Package - $850
Additional creative services are available to extend work beyond the package deliverables at $100/hour

Infographic about an 8-hour design process, including timeline, sketches, drafting, and client meetings, with icons of a clock, documents, computer screen, and two people having a discussion.

DESIGNER FOR A DAY

The Designer for a Day package is the most flexible option, and provides you with an in-house designer for those times you feel like you’re falling behind, and includes:
- One Consultation Meeting to meet you where you are and discuss your wish list of items and prioritize and discuss your needs and details as a team
- 8 hours of Design Time focusing on your priorities –building a brand book, creating a paid social ad strategy, ordering new print collateral, creating your emails for the month, adding new pages to your website, building you a blog, laying out your magazine, setting up your social accounts and building a content plan, etc. ***Note - You can utilize any of Fourth Wall’s creative services below for the day.
- Email Support & Training to help you manage the work we did. You can also contact us via email for up to 30 days with any questions and to request follow up tutorials and trainings.
Utilizing me as your in-house Designer for a Day is my way to help some of my favorite brands get “caught up” on some of their needs. Having a full time creative on-staff sometimes isn’t in the cards, this way you can reserve me for just the days you need it. Using any of my services below we can dive into your pile of creative assets you need, head first with periodic check-ins throughout the day or even work together in your office.
Check out some of my latest design work.
Designer for a Day Package - $950
Additional creative services are available to extend work beyond the package deliverables at $100/hour

WHAT TO EXPECT

The (Creative) Process

Don’t worry, it’s not that foreign. Whether you choose a package or specific service–our purpose is to build your brand’s creative, and make it easy for you. We simply meet, we plan, we work, we refine, we deliver and then we reflect and excitedly wait to do it all again and again.

Consultation Meeting

Let’s start with a quick 1:1 chat to make sure it’s a good fit for everyone and do a deep dive on your project. Tell us about your product or service, the history behind it, what sets your business a part, a look into your current performance, goals for the future and an understanding of your current customer. Then, we’ll make an outline of creative services or package you may need, walk through the process and how we can best work together and of course, next steps! Then, I’ll create a custom proposal for you to review.

Review Proposal

Take a look at your Fourth Wall Creative proposal and decide what’s best, doable and right for your brand, budget and timeline. A list of services, hourly or set project rates and start time will be available based on our initial discussion, ready for your approval or adjustment request.

Approve and Set-up Timeline

Once you’ve approved your proposal we make sure to align on a detailed timeline, outlining each phase so you know when it’s coming and when you’re needed to provide feedback, updates or homework so we can keep it on pace and on schedule.

First Creative Review

Take the time to review the first round of creative, delivered straight to your inbox. Decide your favorites, outline any feedback, supply any details or assets needed and send back the baton to keep us on schedule.

Rounds of Revisions & Refinements

If you are setup with a Fourth Wall package, we’ll complete the agreed upon number of rounds of edits or we’ll refine any of your creative deliverables until you’re in love with it, at the hourly rate.

Hand over the Keys

At the end of your project (unless it’s ongoing of course) we’ll make sure to finish it up on time, and wrap it up with a bow–with a tutorial on how to manage it, print it or use it moving forward. Your files will be exported and delivered to you with detailed instructions on file types and best practices, your website will be launched and ready to go with tips on how to maintain it, or your custom design will be sent to a printer or vendor to get it produced just how you expected.

Launch, reflect & prep for what’s next!

After the launch of your project, let’s take a moment to reflect. We can analyze our analytics performance, learn from your audience and refine and get ready for what’s next. Maybe it’s a need to create the next product for your line, schedule a photoshoot for your brand, design a Phase 2 of your website, build a content calendar, create a refined brand pitch deck to get more business, or maybe you’re dreaming up a physical space you’ll want some environmental design and direction along the way. Whatever your next step may be, I’m ready to team up and be your creative partner through the whole process.

A fishing rod with a fish on its line, hanging vertically against a plain background.

Let's get started on your project

Our Extended Team of Professionals

Looking for something outside the creative scope of Fourth Wall Creative? With an extensive network of consultants, partners, vendors and talent at our fingertips, just say the word and I’ll tap into our resources while continuing to act as your project manager, spearheading and moving the project forward with these other key marketing and creative professionals, as you need them. It’s like a Build-A-Agency, curated just for your needs when you need it, (without the overhead).

All creative services (listed above) can be done in-house here at Fourth Wall Creative. That includes branding, brand management and development as well as digital, print, packaging and environmental design and creative project management throughout our journey together for $100/hour. Creative packages and retainers are available with full project estimates.
For larger-scale Brand Strategy or Creative Direction for your campaigns, proposals, marketing strategies, or market research projects, services start at $150/hour.
Tell me a little about your project and contact me to get started on your custom proposal.
Depending on your need, most websites can be built on platforms like Squarespace, Wordpress or Shopify, which I can build and design here in-house. A developer can come in for any additional customization or coding needs, whether it's a third-party plug-in, app connection, booking engine, animation need or truly anything you can dream up! I will work as your project manager, outlining and designing the needs for the developers. I’ve worked on hundreds of website and have a great connection with digital strategists to bring in for consultation and work as needed to optimize and customize your sites, for $100/hour.
You'll see I always gives you headlines and copy directions or outlines to get started for your digital or print design needs, but I leave the details to you–the expert for your industry and brand. If the words aren't flowing, I can suggest the perfect copywriter to craft your full website, product packaging details, customize your brand presentations, or anything you need starting at $50/hour.
Need a photographer to build out your content library or cover your event? Need some headshots for your new consulting website? Looking for content creators to showcase your brand on social? Depending on your region, style preferences and need we can recommend, and even facilitate, art direct and help plan your photoshoot.
Need a video team, crew or man on the ground to feature your brand? Depending on your region, style preferences and need we can recommend, and even facilitate, art direct and help plan your video shoot.
Included in your creative services, I will set you up with best practices for optimization when it comes to design and your website setup, and making suggestions for your overall online presence. If you’re looking for a skilled copywriter to work in keywords or optimize what you already have, or a talented digital strategist and SEO expert can perform a website audit and make sure you’re stacking up to the competition and provide suggestions along the way, for $100/hour.
Once you have your branding locked and loaded, we need to design you some custom merchandise to showcase it, advertise it and create value for your customers! Work with our trusted Merchandise Consultants to help find the right vendor, product, delivery and price tag for your need, guiding you through the entire process until you have it in hand for $75/hour.
Get support writing press releases, fielding media inquiries, creating events and inviting press, writers, bloggers, photographers, content creators and more. Let's get a PR expert in all things media on the case, starting at $75/hour.
Social media is everchanging and it's hard to keep up. Leave it to the experts to build your content plan and social media strategy and even manage your online community with a social media manager on retainer. Within Fourth Wall Creative, we can create content and assets for your reels, stories, videos, blog content and build out your brands’ entire content calendar for $100/hour.
Looking for a travel influencer to recommend your hotel? How about a coffee pro to review your latest roast? No matter the niche, there’s a expansive list of innovative content creators to tap into. Included in your creative services, I can help recommend a match made in heaven and manage and negotiate the timeline, deliverables and budget to work for everyone.
Printing and production is included in creative services, even if you need specific installations, vendor relation assistance, or a Pantone color checked. I will always provide that extra support to get that high ceiling graphic wallpaper installed for your lobby or custom glass bottle designed for your distillery, rest assured I’ve got you covered and will find a way to bring you a creative solution or find an expert who can guide us through that unique production process.

FAQs

Ahhh, starting out with the tough question, eh? The simplest response is if you’re here, you’re probably ready (and in the right place). If you have a brand concept, a rough start on developing your products/services, or even a tired brand ready for a refresh, AND have an idea of where and how you want to grow it in the future–I’m ready to help bring your vision to life.
If you’re an existing brand ready to level up and create consistent content, plan your next photoshoot, create a new product, analyze your consumer’s behavior or deep dive on your brand strategy – it’s best to have a clear budget and timeline in mind, armed with a business plan and goals for us to create a plan of attack and get you back your investment, (and then some).
It varies depending on your project, but don’t worry you’ll be in the know! I create clear project expectations, timelines and flows to make sure you know when to eagerly await an email full of your fresh creative to arrive to your inbox. I schedule out my weeks in detail so I can be clear and accurate with your timing expectations (just check out my reviews on efficiency, it’s my middle name). I keep it as timely as possible and make sure to stay within your budget and (over) deliver on your expectations.
However, let’s talk some averages. On average, after consultation meetings initial branding rounds are sent out after 1-2 weeks, initial website builds are usually delivered within 2-3 weeks. Have a one-off new product to package, a new collateral piece to design? That’s just a matter of hours and finding the time that week to get you a fresh round to review.
Then, its up to you. Once initial rounds of creative are delivered it becomes the clients’ responsibility to supply timely feedback and revisions to keep us moving with rounds, phases and next steps that are decided on as a team.
Pshhh, yes, of course. However, it’s not “just a logo.” With our Build a Brand package above you’ll get your logo with custom variations included, and full brand guidelines with graphics, fonts and color systems detailed so you have the tools to hit the ground running!
I'll get to know your business's needs on our design consultation call, and recommend the platform that will fit your needs best.
While I often design in Shopify, Wix or Wordpress, I use Squarespace for most of my clients–check out some of my latest client sites on Squarespace here.
I love Squarespace because it provides the most creative control to build out your custom needs and it’s incredibly intuitive for clients to use. Once the initial build is done, I love passing over the keys and recommend we do a quick or detailed training to teach you how to be able to update your site details as needed. With Squarespace offering e-commerce, varying shipping methods, email marketing campaigns, analytics review, scheduling tools, member only site areas, subscription product services, all built in and at your disposal, I like to say it can grow as you do. It is a living, ever-changing document after all!
Got an existing site or domain on another platform? No worries we’ll help you update, transfer or build out new pages or add offerings as you need, with our Website Design hourly rate.
Unfortunately, I’m not a trained copywriter and do not claim to be an expert on your product, service or brand. However, if copy is not provided for your print or digital need, I include placeholders, thought starters, marketing headlines, or copy outlines to help get you started and visualize what may be needed once the design is flushed out.
If you're looking for help with your brand voice, website copy or project communication details we can connect you with a specialized copywriter we team up with and bring your voice to life and even help project manage and provide creative direction, as neededI
Of course, check out our range of creative services above and we can dive into anything you’ve got started and get it to the finish line.
Got an existing brand you need a pitch deck for? Want to add a new package to your product lineup? Need to add a webpage or create digital assets to promote your content? We can pick up where you left off. Most of our services are available by the hour, so you can simply build out your needs, based on your budget.
Great question! I’m simply on a Net30 payment system, so client billing is sent out at the beginning of the month and payment is expected within 30 days, late fees apply.
Mastercard, Visa, Discover, Amex, and Bank Transfers are available for digital payment within your Fourth Wall Creative Freshbooks invoices. Checks and Zelle direct payment are also accepted.

Favorite tools of the trade:

Lots of creative softwares, marketing platforms and communication programs come and go, but these are some of our favorites for website building, email creating, digital designing and social sharing that we work with regularly and have proven results, time and time again.