BRANDING & DIGITAL DESIGN for
KELPMINERAL
With a refreshing take on the beauty and wellness industry, KelpMineral just needed new branding and a digital presence to match and connect with their loyal customers. We worked together to give it a fresh look, gathering inspiration from the brand’s rich coastal heritage and mineral hand-mined product. I then gave the team a set of labels, digital assets and a new e-commerce website, paired with ongoing monthly content to promote through blog posts, email campaigns, and social content to give access and reach new customers seamlessly.
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I worked as Kelp Mineral’s Creative Director and guided the branding through routine brand development workshops, narrowing in on the vision, voice, values, customer, competitors, audience and outlining long term retail and e-commerce goals. We crafted a graphics guide, building out the brand assets and tools and applying it across social platforms and print collateral. I also designed and built the website on Shopify, highlighting key journeys for customers to build the perfect routine and a peek behind the scenes of the rich historical journey of the owner’s mining discoveries. I then created routine monthly content with blog posts, emails and social assets to promote ongoing monthly traffic. We have also begun to re-label and package the entire product line with sustainable custom wrapping and single-use face masks to expand the lineup available.
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Branding, Website Design, Print Collateral, Package Design, Media Content, Print Collateral, Email Design, Vendor Relations, Brand Management, Creative Direction
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Team: Carey Wundram, Kelp Mineral Owner/Founder & Susan Wells Copywriting Support
KelpMineral Website
KelpMineral Website Details
Monthly Email Content Creation
Monthly Blog Content Creation
Monthly Social Content Creation
Branding Development, Collateral & Packaging