Spade & Sparrows is truly “great wine, without the rules.” Perfectly pairing with the modern day millennial woman’s everyday–from laundry to Postmates—the brand was meant to blend with all of life’s ups and downs not just the special occasions. Led by a team of badass women including co-founder and CEO Kaitlyn Bristowe, the team was ready to expand into the U.S. market but needed some new systems and processes in place to hit the ground running.

My first project as Creative Director was to lead and launch the website to completion, perform ongoing maintenance, and build pages and plug-ins as needed. This grew into several projects: designing the retail, event, print and digital assets across all marketing vehicles for each state launch; a Paid-Ad Strategy with clear customer journeys of exposure and targeted short form video creative across platforms; Target Audience analysis, reviewing industry and brand data to optimize the reach and message to their customers; an Email Marketing plan to systemize and craft a calendar of content; the curation of a Sales & Retail Graphics Lookbook to allow the portfolio of assets to be utilized by the Sales Team across the nation; and the completion of a number of Brand Workshops to analyze our current growth opportunities, review new visual directions and establish habits for long term success.

Creative Direction, Website Design, Packaging Design, Media Content, Print Collateral, Email Design, Presentation Deck Design, Brand Audit, Vendor Relations, Brand Management, Brand Strategy, Creative Direction

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Team: Alex Lightman, COO & Ella Marwick, Community & Social Lead, Kaitylyn Bristowe, CEO, & Daor Design Team Website Development

Featured Photography by: Spade & Sparrows