DIGITAL DESIGN for
HEADLANDS COASTAL LODGE
With a non-existent digital presence, the lodge needed to be known quickly to make the launch a success. From the ground up, I designed the website and was tasked with ongoing maintenance and creative direction of the digital presence including designing blog posts, ongoing email campaigns, an automated email system, digital advertisements, social direction and more.
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While developing all of the print, environmental, collateral and other branding materials for Headlands Coastal Lodge & Spa I also created their online presence. I translated the Headlands tone and personality from the physical collateral pieces and space to the digital entities. I designed each webpage for optimal user experience, expanding offerings and details along the way and worked with our developers to create a cohesive and robust website and booking engine flow. I then worked to translate this same brand story to their ongoing blog posts, immersive experience packages, email campaign, digital advertisements, and social content. I worked with our social team to create an influencer program, contest system, monitoring process, and post and story content creation to curate a consistent presence across all platforms.
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Branding, Website Design, Media Content, Paid Ad Management, Email Design, Vendor Relations, Brand Management, Creative Direction
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Team: Tony Vanderzanden, Website Developer, Susan Wells, Brand Experience Manager and Alex Pallas, Social Media Manager & Photographer
Headlands Website
Headlands Website Layout Details
Headlands Email Marketing
Headlands Social