BRANDING & DIGITAL DESIGN for
JEBALE COFFEE
This family owned business wanted to focus on a sustainable program building connections with Ugandan coffee farmers and bringing access and fair pay by purchasing directly and investing in their infrastructure. I built the logo using those key elements as inspiration and provided creative direction for the entire website, social media content, print collateral and labels with long-term packaging solutions system currently in progress.
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Jebale Coffee was dreamed up by a local family looking to bring their single-origin Ugandan coffee beans to the PNW market, and give back while doing it. Building off their local relationships with these farmers, they offer committed consistent business, direct purchase at above market pricing and strive to help bring resources to their communities. This connection is reflected in the logo: the plant representing the farmer, the coffee bean representing the roaster, the arc showing the connection building between these communities, and the Ugandan kitenga-inspired patterns presented in a natural color palette to bring this essence to life. I then built their website to feature their e-commerce products and subscription services and manage and create their social media content. We are currently running with an interim label packaging system, but have hopes of soon designing custom tubes for a premiere customer experience.
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Branding, Website Design, Package Design, Social Media Content, Vendor Relations, Brand Management, Creative Direction
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Team: Jebale Ownership Team
Jebale Coffee Website
Jebale Coffee Website Details
Weekly Social Content Management
Branding Development, Collateral & Packaging