LABEL DESIGN for
With an elevated, more premium product, Pelican Brewing needed a package to match the luxurious liquid inside. I was tasked with creating a more bespoke packaging system that could grow and expand as needed, and continue to align with the rest of the Pelican beverage line.
BARREL-AGED COLLECTION
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Barrel-Aged beers are deeper, darker and more robust by taking on new flavors after resting in spirit barrels. Creating a package series worthy of this style of beer was no easy task. With a strict budget and timeline, a need to create an elevated look and feel for this higher-priced point market, and to match the overarching brand systems and look and feel. I chose to use metallic ink, delicate minimalist font treatments, elegant lockups, but still maintain our logo placement and vertical type treatment and capture content with a bit moodier darker aesthetic to match.
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Branding, Package & Label Design, Media Content, Brand Management, Vendor Relations, Creative Direction
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Team: Pelican Brewing Leadership Team
Featured Photography by: Tim Jacks, Alex Pallas
