To begin, we can meet in-person if you’re local or do a video consultation to dive into your brand concept. Whether you have a fully flushed out business or an idea that’s still evolving, don’t you worry we’ll unpack it all. Starting with a deep dive into your “why” to understand the passion behind the brand, we’ll then discuss your product or service in-depth, how you plan to operate and scale accordingly, some analysis around your customers and competitors and then of course, your short and long term goals.

Along the way I’ll be gaining a sense of your vision, design preferences and industry insights and I’ll spend some time on my own reading your materials and researching your industry, consumer patterns and expectations. If you want help naming your brand itself, I’ll come up with a few variations with solid backing to pitch to you, then do a mood board to set the style and help inspire and refer back to along the way. Then, I’ll start by designing three distinct directions, with unique colors, layouts, graphics, and fonts to give you the ability to identify your preferences from each. With each concept, I also include quick visual mockups of the logo “in-use” (on stationary, website, signage, etc.) to help visualize it in application and understand its full potential.

Then, we’ll simply continue narrowing in on your final product. I’ll take another round or two to apply your feedback, compile variations of those directions, create more applicable mockups to visualize and pitch it back to you, narrowing in on your favorites until you’re satisfied. If you have other stakeholders, we’ll bring them in for those final rounds of decisions or create surveys or focus groups if you need outside opinions. Then, when we’re finished, I’ll compile your final brand book or graphics guide to help provide usage instruction and clarity on your toolbox of assets, then package up and export all your logos, graphics, fonts and colors on a silver platter.

Learn more about our Creative Services and Packages, including the “Build a Brand” package perfect for kickstarting your logos and branding development needs or connect with me, so we can customize a Brand Workshop or Discovery Phase to get started.