CREATIVE DIRECTION for
HEADLANDS LODGE
After creating the digital and environmental design of the lodge, it was time bring the creative direction full circle with content creation. I worked with a number of photographers and videographers to curate a consistent vision for all styled shoots for both video and photo to showcase the adventurous lifestyle and guest experience across all printed and digital platforms.
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While working on Headlands Coastal Lodge & Spa’s branding design and on-site environmental needs, visual photo and video media content was needed to display the fully immersive brand experience to capture the audience. I planned, coordinated, and directed our photo and video shoots with a number of photographers to provide a consistent style to truly represent the brand. From social content all the way to Architectural Digest, Sunset Magazine and Travel + Leisure articles, I curated beautiful styled looks to showcase across all printed and digital platforms, working with the Brand Experience Manager to anticipate upcoming content needs for lodge events, brand partnerships, experience packages or seasonal needs. With this new visual library, we were able to highlight the personality of the brand and premiere experiences of Headlands Coastal Lodge & Spa advancing it to a top PNW luxury brand winning notable hospitality awards, including a Condé Nast Reader’s Choice or three.
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Branding, Vendor Relations, Art Direction, Brand Management, Project Managment, Brand Strategy, Creative Direction
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Team: Headlands Leadership Team, Jeanie Coates, Coates Kokes CEO
Featured Photography & Videography by: Chapin Hemmingway, Tim Jacks, Alex Pallas, Sean Chess, Stacie Struble
“Head Out”
“Stay In”
