The Tomte Cake was created as a new take on the classic Christmas tradition. Gingerbread houses are notoriously messy, stale, and unappetizing–easily losing the child’s interest. After reaching a deal on Shark Tank, the founder, Miranda Vaughn, needed a team to help execute an additional product line–The Gingerbread Baking Kit. I designed and produced a cohesive packaging set with multiple components to elevate the customer experience. The Baking Kit tube was created to hold the Cake Mix, Frosting Pouches and Sprinkle Set with easy-to-follow instructions, and unique brand elements to enhance and align with the magical storybook experience. I also designed and updated the full custom box design for the original Cake Set. Allowing the magic to be unwrapped every year with a layer by layer experience–first revealing the book, then Tomte the gnome and finally the baking pan. I project managed and lead the creative direction, providing a variety of options and package types, along with vendor sourcing and collaboration to produce these unique custom packaging needs while still being kid-friendly, on-brand and as sustainable as possible.

Package Design & Development, Vendor Printing/Material Sourcing and Partnerships, Brand Management, Book Design, Presentation Deck Development, Project Management, Creative Direction

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Team: Miranda Vaughn, Author/Illustrator and Owner of The Tomte Cake, Natalie Fields, Marketing Director Consultant, Micah Wilson, Operations & Business Consultant

Featured Photography by: The Tomte Cake