CREATIVE DIRECTION for
HART’S CAMP
Hart’s Camp is an Airstream Hotel & RV Park on the Oregon Coast created as the home base for avid adventurers and surfers living the digital nomad van life. The brand experience needed to be curated with the right digital, print and environmental guest materials that would create a space to foster community along with a way to reconnect with nature, while providing a nod to nostalgia and glamping under the stars.
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Hart’s Camp Airstream Hotel & RV Park is nestled in Pacific City within walking distance of Cape Kiwanda and nearby hiking trails, just begging for exploration. Optimal for the digital nomad, traveling surfer and everyone in between. I crafted the strategy, audience direction and design behind all of the digital brand presence, including a new website with a booking engine, social media accounts, monthly brand partnerships for added guest value, an email confirmation system, and campaign-focused email newsletters outlined by an overarching content plan. I also created the printed collateral, advertisements, map designs, the interior layout of their new camp store, and directed photo and video content to support these new platforms. With hopes of expansion to more neighborhoods in the future, this brand is built to grow as they do.
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Website Design, Media Content, Print Collateral, Environmental Design, Email Design, Brand Collaboration, Vendor Relations, Brand Strategy, Brand Management, Creative Direction
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Team: Hart’s Camp Leadership Team, Alex Pallas Content Manager
Featured Photography by: Tim Jacks, Alex Pallas, Sean Chess
Hart’s Camp Website
Hart’s Camp Collateral & Environmental Designs
